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NEWS

Meet the*gameHERs

It’s not often you come across a community with a simple, yet powerful mission.

…until the*gameHERs came along.

Who are they?

A women-led community dedicated to amplifying and centering the voices of women, femme-identifying gamers and non-binary gamers.

After talking with their founders, it became clear how dedicated they are to their mission, and how inspired they were about gamers around the world. As a gamer community ourselves focused on diversity and creativity, we understand how important it is to create inclusive spaces in gaming.

As described by Heather, Laura, Rebecca & Verta, the founders of the*gameHERs, they are “four incredibly passionate, nerdy women dedicated to building authentically inclusive communities for women gamers by centering all of us. Our colorful background brings together various life experiences and skills, from toy inventing, e-sports, race relations, and social justice. Our passion for facilitating a space that all women can enjoy is matched by our dedication to bringing you the best that all gamerHERs have to offer.”

Heather, Laura, Rebecca & Verta, the founders of the*gameHERs

Let’s Play Podcast

To support and inspire gamers around the world, they’ve created the Let’s Play Podcast, a gamer-focused podcast that’s already featured Jen Cohn, who you might know as the voice of Pharah from Overwatch. Their weekly podcast will feature the most interesting and informed people in the gaming industry today.

Whether you’re a hardcore gamer or casual player, their podcast is sure to make you laugh and learn, so…Let’s Play!

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COMPANYNEWS

Introducing the New Pixels Gaming

Similar to finding new loot in Borderlands 3, sometimes you just need an upgrade to keep going. Recently, we’ve felt that a brand upgrade could help keep us going. You may have noticed some major changes to our branding over the past few weeks, such as a new logo, color scheme, and font. Although these visual changes represent a shift in our brand, let’s talk about why we made these changes to begin with. 

Why the change?

First and foremost, our existing brand had a lot of inconsistencies. We had a cool face but it wasn’t very original. Our company firmly believes in self-identity and the acceptance of being different, but our existing brand wasn’t a very good representation of us and our mission.

Next, our website and social media felt scattered and disconnected. We experimented with a lot of colors and ideas but lacked a general direction. As time went on, a nagging question kept coming to our minds.

What is Pixels? Who are we as not just a brand, but as a team? As a community?

Pixels Team

We really had to sit as a team and discuss what Pixels meant to each of us. Our goal was to find a core focus and reflect on what gets us up in the morning to continue building this community. We wanted our brand to speak to all — not just a few. We wanted Pixels to mean and stand for something bigger than anything we could do individually.

Not different — just the real us.

“Branding” is not just a cool logo. It’s about our company’s values and what we want our brand to communicate. To be honest, we really think it looks cool and we hope you do too. But there is real meaning behind it now. Our branding went from being a single worldview to being a multiverse of many personalities and creatives. At Pixels, we are gamers and want that to be shown. Gamers are incredibly passionate beings who can inspire positivity in the world. We want to change the view from “Stop playing games” to “How can we help support your passion for gaming?” Our mission is to amplify positivity and change the way people view and interact with the gaming world. With our new logo, we hope to spread positive pixels. This is our level up and we are excited to have you join us on this journey.

A Pixelated future

We have made the change visually but we also want to clarify a few things, starting with we want you to know that we see you. We want to have more people connect and be excited about your passion for gaming. As we stream out more content, we want the engagement to be organic in the way that there is no pressure. It is important to us that everyone (all you Pixels out there) feel safe and invited here. You have a voice and we want it to be heard. We are a community of openness and acceptance. The real world has enough negativity, but in the gaming world, it’s an escape. All of us here at Pixels want to create more opportunities for gaming professions to help them succeed in this industry and in a positive and fun way.

The Pixel

Moving forward, there will most definitely be changes to come, but now we have more clarity in the direction we are moving. A Pixel is by definition an area of illumination, a tiny speck on a display screen. One of many that compose an image. We see every gamer as illumination, with each gamer being part of a bigger picture. We just want you to know that we have your back. Standing alone can sometimes be epic, but having a team with you is a massive game-changer. So consider this the formal invitation to bring about positivity and light onto the gaming world. We need every Pixel out there and we hope you accept because the future would be that much brighter with you included. 

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COMMUNITYSPOTLIGHT

Streamer Community Spotlight: Bea

Greetings! This spotlight series is meant to showcase members of our community who are not only successful streamers, but also represent values that we support, including inclusiveness, diversity, and ‘being different.’ We recognize the unique value streamers provide to the world, and we encourage you to support them!

Meet Bea ^_^

I’m a 20 year old trans woman from England. I’m a Twitch Partner and YouTuber in the Yogscast. I create mostly Minecraft content based on competitive, PVP games and participate in a lot of cross-community events. I work with a ton of different creators every day and it’s such an honor to be surrounded by such amazing people.

Tell us a fun fact about you!

I have worked with some of the biggest Minecraft creators out there. Stacyplays, LDShadowLady and more. It’s been a fantastic experience that I could never have imagined I’d achieve. I feel so proud of it.

So, how did you first get into streaming on Twitch?

I started creating content on Twitch after choosing to diversify my content and move my YouTube livestreams over to Twitch. It was about three years ago. Since then I have gone on to become a Twitch Partner and join the Yogscast. It’s been an incredible few years.

What is your favorite game to stream and why?

The Walking Dead Game has been my favorite game for years. It captivated me and my audience. We cried, laughed and more together. It was an amazing experience.

What are your favorite hobbies outside of streaming?

I love to attend gaming events. This year I’ll be attending YogCon. I also love to play games with my friends and watch RuPaul’s Drag Race.

Share your stream setup!

Who inspires you?

My inspiration comes from many creators, influencers and my mother. The influencers I look up to make me feel excited about new projects and new mediums, and the strength my mother has shown me growing up inspires me to keep trying even when I’m knocked down.

What advice do you have for aspiring streamers?

Keep trying. It’s really hard. It really is tough. You will get knocked down, you will take step backs. It’s not about being knocked down, it’s about how you get back up and come back swinging.

Thank you for sharing, Bea <3

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