Building a brand is a critical part of any entrepreneurial journey. What do you want your company to represent? What do you want to stand for? How do you want to portray your goals and beliefs?
When we were answering these questions, a consistent theme seemed to emerge: Diversity. Gender diversity, ethnic diversity, and cultural diversity are widespread themes in gaming. Not only in the games we play, but the people who play them.
We are passionate about building new tools and experiences for gamers of all kinds — even console gamers :^) To do our part, we set out to make diversity an ever-present theme in our brand. We pledge to support, encourage, and grow diversity in gaming through our products, services, and messaging.
Our color theme and logo were inspired by this mission. A thoughtful mix of colors that represent so many different ideas and a colorful game controller that represents the humanness and diversity of gamers.
But this is just the beginning.