Similar to finding new loot in Borderlands 3, sometimes you just need an upgrade to keep going. Recently, we’ve felt that a brand upgrade could help keep us going. You may have noticed some major changes to our branding over the past few weeks, such as a new logo, color scheme, and font. Although these visual changes represent a shift in our brand, let’s talk about why we made these changes to begin with.
Why the change?
First and foremost, our existing brand had a lot of inconsistencies. We had a cool face but it wasn’t very original. Our company firmly believes in self-identity and the acceptance of being different, but our existing brand wasn’t a very good representation of us and our mission.
Next, our website and social media felt scattered and disconnected. We experimented with a lot of colors and ideas but lacked a general direction. As time went on, a nagging question kept coming to our minds.
What is Pixels? Who are we as not just a brand, but as a team? As a community?Pixels Team
We really had to sit as a team and discuss what Pixels meant to each of us. Our goal was to find a core focus and reflect on what gets us up in the morning to continue building this community. We wanted our brand to speak to all — not just a few. We wanted Pixels to mean and stand for something bigger than anything we could do individually.
Not different — just the real us.
“Branding” is not just a cool logo. It’s about our company’s values and what we want our brand to communicate. To be honest, we really think it looks cool and we hope you do too. But there is real meaning behind it now. Our branding went from being a single worldview to being a multiverse of many personalities and creatives. At Pixels, we are gamers and want that to be shown. Gamers are incredibly passionate beings who can inspire positivity in the world. We want to change the view from “Stop playing games” to “How can we help support your passion for gaming?” Our mission is to amplify positivity and change the way people view and interact with the gaming world. With our new logo, we hope to spread positive pixels. This is our level up and we are excited to have you join us on this journey.
A Pixelated future
We have made the change visually but we also want to clarify a few things, starting with we want you to know that we see you. We want to have more people connect and be excited about your passion for gaming. As we stream out more content, we want the engagement to be organic in the way that there is no pressure. It is important to us that everyone (all you Pixels out there) feel safe and invited here. You have a voice and we want it to be heard. We are a community of openness and acceptance. The real world has enough negativity, but in the gaming world, it’s an escape. All of us here at Pixels want to create more opportunities for gaming professions to help them succeed in this industry and in a positive and fun way.
Moving forward, there will most definitely be changes to come, but now we have more clarity in the direction we are moving. A Pixel is by definition an area of illumination, a tiny speck on a display screen. One of many that compose an image. We see every gamer as illumination, with each gamer being part of a bigger picture. We just want you to know that we have your back. Standing alone can sometimes be epic, but having a team with you is a massive game-changer. So consider this the formal invitation to bring about positivity and light onto the gaming world. We need every Pixel out there and we hope you accept because the future would be that much brighter with you included.