Introducing the New Pixels Gaming

Similar to finding new loot in Borderlands 3, sometimes you just need an upgrade to keep going. Recently, we’ve felt that a brand upgrade could help keep us going. You may have noticed some major changes to our branding over the past few weeks, such as a new logo, color scheme, and font. Although these visual changes represent a shift in our brand, let’s talk about why we made these changes to begin with. 

Why the change?

First and foremost, our existing brand had a lot of inconsistencies. We had a cool face but it wasn’t very original. Our company firmly believes in self-identity and the acceptance of being different, but our existing brand wasn’t a very good representation of us and our mission.

Next, our website and social media felt scattered and disconnected. We experimented with a lot of colors and ideas but lacked a general direction. As time went on, a nagging question kept coming to our minds.

What is Pixels? Who are we as not just a brand, but as a team? As a community?

Pixels Team

We really had to sit as a team and discuss what Pixels meant to each of us. Our goal was to find a core focus and reflect on what gets us up in the morning to continue building this community. We wanted our brand to speak to all — not just a few. We wanted Pixels to mean and stand for something bigger than anything we could do individually.

Not different — just the real us.

“Branding” is not just a cool logo. It’s about our company’s values and what we want our brand to communicate. To be honest, we really think it looks cool and we hope you do too. But there is real meaning behind it now. Our branding went from being a single worldview to being a multiverse of many personalities and creatives. At Pixels, we are gamers and want that to be shown. Gamers are incredibly passionate beings who can inspire positivity in the world. We want to change the view from “Stop playing games” to “How can we help support your passion for gaming?” Our mission is to amplify positivity and change the way people view and interact with the gaming world. With our new logo, we hope to spread positive pixels. This is our level up and we are excited to have you join us on this journey.

A Pixelated future

We have made the change visually but we also want to clarify a few things, starting with we want you to know that we see you. We want to have more people connect and be excited about your passion for gaming. As we stream out more content, we want the engagement to be organic in the way that there is no pressure. It is important to us that everyone (all you Pixels out there) feel safe and invited here. You have a voice and we want it to be heard. We are a community of openness and acceptance. The real world has enough negativity, but in the gaming world, it’s an escape. All of us here at Pixels want to create more opportunities for gaming professions to help them succeed in this industry and in a positive and fun way.

The Pixel

Moving forward, there will most definitely be changes to come, but now we have more clarity in the direction we are moving. A Pixel is by definition an area of illumination, a tiny speck on a display screen. One of many that compose an image. We see every gamer as illumination, with each gamer being part of a bigger picture. We just want you to know that we have your back. Standing alone can sometimes be epic, but having a team with you is a massive game-changer. So consider this the formal invitation to bring about positivity and light onto the gaming world. We need every Pixel out there and we hope you accept because the future would be that much brighter with you included. 

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Be Different

As 2018 comes to a close, we have been reflecting on why we are building Pixels Gaming. After some time, it became very clear what inspires us about gamers and streamers: they are different.

As gamers ourselves, we know what it’s like to face discrimination about being a gamer.

  • “It’s a waste of time.”
  • “You should be spending your time doing something more productive.”
  • “Playing WoW is for nerds.”

We have heard these time and time again. Granted, there are some downsides to gaming, and we want to do our part to support the healthy side of gaming. But for the most part, we believe gaming and streaming are very positive forces on the internet.

We have read many inspirational stories about how a streamer has helped turn someone’s life around and get them through very difficult times. We’ve seen people from impoverished countries rise to the world stage and become a beacon for their country and family. We’ve seen communities develop, friendships form, 

Gaming involves strategy, coordination, teamwork, statistics, communication, and so much more. Streaming involves the willingness to be vulnerable, the desire to entertain and support others, and a passion strong enough to fight through the difficulties of growing a stream.

Our community is inclusive, diverse, and above all, different. We encourage and support ‘being different’ in everything that we do. We love your uniqueness. It is a positive force on the internet we aim to spread and support. Our mission is to organize people around the idea that it’s okay to ‘be different’. Whether it’s through events, tournaments, technology, resources, or charity, we want to encourage people to be different and spread this message far and wide. Thank you for your support, and we hope you can help us spread this positive message around the world.

Much love from the Pixels Team ^_^ 

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Thank You for Breaking Our Servers ❤️

To all of you who continue to support us, provide feedback, and patiently wait for new features, THANK YOU. Without you, this wouldn’t be possible.

As you may have noticed, many of our extensions have been experiencing technical difficulties over the past few weeks. To be transparent, some of this is due to our laziness (yes, we like to game too 👾). However, much of the downtime you’re experiencing is a byproduct of the massive amount of interest we’ve been receiving. AKA, you’re breaking our servers :^)

We’re doing our best to troubleshoot and resolve issues as fast as possible. Here are some actions we’ve taken over the past week:

  1. We read every piece of feedback from each one of you is . We can’t thank you enough, and it’s helping us resolve issues faster.
  2. AWS (Amazon Web Services) is now taking more of our $$$ 💸. But now we have bigger and better servers 😎
  3. Instagram Feed v2 will be out shortly. We are waiting for Twitch to approve the new hotfixes.
  4. We’ve discovered why other extensions are breaking for some streamers, and working for others. TLDR: rate limiting and concurrency 😿 We’re looking into solutions.

In addition to resolving issues, we’re thinking beyond our current extensions. Every day we ask ourselves, “How can we empower streamers to create new experiences and generate more revenue?” We have some ideas in the pipeline that we’re building out, and I hope you’re as excited as we are.

We understand some of this downtime can be frustrating, but this is a sign of exciting things to come.


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Customer-driven Development

Starting a business is an exciting journey. Product development, customer development, and team building are all very fun and challenging exercises. One of our favorite parts of this journey has been customer development, which is an often under-emphasized part of the startup process. In our experience, this is actually THE most important step in building a successful business.

This week, we set out to interview customers and get feedback. We reached out to over 100 people, and the results have been transformative. Our initial concept had weaknesses we didn’t account for, but we discovered new opportunities we hadn’t foreseen.

It’s been incredible to see the willingness and passion customers have for our product. One person was completely honest. “As your product is right now, I wouldn’t use it. But if it had X, Y, and Z, I would 100% use it and refer it to my friends.” Incredible. The simple step of reaching out to people has not only defined our product roadmap, but has secured future customers if we can execute.

From everyone at the Pixels team, we want to say a huge THANK YOU for your time and feedback. It’s incredibly generous and has transformed our approach to product development. Every thought, idea, and critique is well-received and carefully reviewed to inform the direction of our company.

For other startups out there, put your customers first. Customer-driven development is far more effective and the rewards are endless.


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Brand Musings — Embracing Diversity

Building a brand is a critical part of any entrepreneurial journey. What do you want your company to represent? What do you want to stand for? How do you want to portray your goals and beliefs?

When we were answering these questions, a consistent theme seemed to emerge: Diversity. Gender diversity, ethnic diversity, and cultural diversity are widespread themes in gaming. Not only in the games we play, but the people who play them.

We are passionate about building new tools and experiences for gamers of all kinds — even console gamers :^) To do our part, we set out to make diversity an ever-present theme in our brand. We pledge to support, encourage, and grow diversity in gaming through our products, services, and messaging.

Our color theme and logo were inspired by this mission. A thoughtful mix of colors that represent so many different ideas and a colorful game controller that represents the humanness and diversity of gamers.

But this is just the beginning.


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